Comments on: Innovation as a result vs. innovation as a practice. http://www.ethnography.com/2006/10/innovation-as-a-result-vs-innovation-as-a-practice/ A group blog on a wide variety of topics realted to anthropology Thu, 11 Mar 2010 23:06:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: mark http://www.ethnography.com/2006/10/innovation-as-a-result-vs-innovation-as-a-practice/comment-page-1/#comment-2973 mark Mon, 07 Sep 2009 02:19:13 +0000 http://www.ethnography.com/?p=13#comment-2973 Yea, I have to make a change to my blog. It published to twitter when all I did was make an edit and update it. But still glad you liked the post! Yea, I have to make a change to my blog. It published to twitter when all I did was make an edit and update it. But still glad you liked the post!

]]> By: Jen Cardew Kersey http://www.ethnography.com/2006/10/innovation-as-a-result-vs-innovation-as-a-practice/comment-page-1/#comment-2970 Jen Cardew Kersey Sun, 06 Sep 2009 16:10:17 +0000 http://www.ethnography.com/?p=13#comment-2970 Wow, I just noticed this was from 2006... I'm not sure how it came across my RSS. Wow, I just noticed this was from 2006… I’m not sure how it came across my RSS.

]]> By: Jen Cardew Kersey http://www.ethnography.com/2006/10/innovation-as-a-result-vs-innovation-as-a-practice/comment-page-1/#comment-2969 Jen Cardew Kersey Sun, 06 Sep 2009 04:29:52 +0000 http://www.ethnography.com/?p=13#comment-2969 Very valid feedback and luckily, an anthropological perspective lends itself well to most of these points. My question is around the "Reframes them in a unique and robust way" part. I've noticed in consulting, specifically market research, that firms are hired for their point of view which seems to be the spin they put on the findings. It seems as though reframing the finding in a unique way could be part of this spin BUT how does one go about that? It feels like it goes from A to C and no one talks about B. Does that make sense? Very valid feedback and luckily, an anthropological perspective lends itself well to most of these points.

My question is around the “Reframes them in a unique and robust way” part. I’ve noticed in consulting, specifically market research, that firms are hired for their point of view which seems to be the spin they put on the findings. It seems as though reframing the finding in a unique way could be part of this spin BUT how does one go about that? It feels like it goes from A to C and no one talks about B.

Does that make sense?

]]>