When someone asks what I do, I usually tell them I am an anthropologist that helps companies find new opportunities for growth and strategic direction. This is most often followed by them asking: “That sounds really interesting. How does digging up dinosaur bones help a company find new opportunities?” It comes from a common misunderstanding: There are four different kinds of anthropologists: I am a cultural anthropologist (I talk to live people), rather than an archeologist (dig up people and objects).…