I want them to stop giving McFate so much credit. What she is doing is clearly not anthropology, but is instead much closer to the kind of stuff that business people call “anthropology” when they are teaching baby businesspeople how to manipulate colleagues and customers. It’s using anthropological knowledge, but it’s not Anthropology. And we (in the discipline) should call her on that, tell her to STOPit, and encourage her to label whateveritis that she’s doing something else entirely. I would feel fine with censuring her, if only to emphasize that she is not speaking for Anthropology when she talks about “anthropologizing the military.”

THEN we need to collectively sit down and have a conversation about anthropology and government, public policy, and the military. To have a conversation about HTS and those things simultaneously is to conflate them, in an unconstructive way. They are NOT the same thing, and should not be treated as equivalent.