I added a section called about ethnography.com to the site. It also includes an example of how to cite posts from e.com in print papers.
Here is an example of how to cite an entry in an academic paper:
Waters, T. (2008, April 4). The Battle for Kosovo on the Internet. Ethnography.com.
Retrieved April 11, 2008, from Ethnography.com: http://www.ethnography.com/.
Just to satisfy all you people that have been rushing to quote us in Scientific American.