Monetizing Mindfulness

Maybe the word “mindfulness” is like the Prius emblem, a badge of enlightened and self-satisfied consumerism, and of success and achievement. If so, not deploying mindfulness — taking pills or naps for anxiety, say, or going out to church or cocktails — makes you look sort of backward or classless. Like driving a Hummer.

I came across a good critique of how the Buddhist concept of mindfulness has been co-opted by the PMC (professional middle class) and other groovy types looking to sell stuff to the MBA’s. My critique of the article is that the concept was co-opted by the kind of people who read The New York Times, and it’s unlikely they have the reflective skills to realize that this article is about them!

Click the link here, and give Virginia Heffernan’s article a read yourself and let us know what you think. Has the meaning of mindfulness been muddied? Is it less a spiritual practice and more a class marker?