Why isn’t ethnography.com more focused on ethnography? Um, ‘cause I don’t feel like it.

I like to use the categories on our homepage to surf through old posts, looking for oldies but goodies to re-post on slow days. I also like to read and think about anthropology and sociology and I can count on finding something here to get my mental juices flowing. And like Mark describes below, I like to think about social science in terms of strategy and innovation. I think that if you want to make it as an anthropologist or sociologist outside of academia, you have to adopt a “broader and more holistic approach” to ethnographic work. A couple of years ago I read an article in The Atlantic titled, “Anthropology Inc.” and it changed the way I thought about doing social science. Click the highlighted link in the previous sentence but make sure you read what Mark has to say below.

Originally published by our founder Mark Dawson in July 2007.

A friend asked me how many people regularly read this blog. Well, not a lot. There is a good reason for this. I have owned the domain ethnography.com for about a decade, as well as several other anthropology related domains. On the other hand, while I am an ethnographer, my professional life is focused on the strategy and innovation, of which ethnography is just one of the tools in my toolbox. This blog is not unlike having a big sign outside your store that says “Motorcycle Repair” and wondering why no one is popping in to order a pizza

If you are looking for information about Kula rings, Margaret Mead, Structuralism and the Yanamamo, let me please point you to Wikipedia.com. For basic social science information, its pretty good. If you want to learn how to make a living an anthropologist, then this is the blog for you!

See, all of these entries are about culture in some way. What draws companies to bring anthropologists into the fold is the belief anthropologists take a broader and more holistic approach to understanding both customers and themselves.

So this bog is about strategy, innovation and people that say interesting things about those topics from an anthropologists point of view. -M.D.