The New York Times this morning had a nice story “How Not to Drown in Numbers” about big and small data written by social scientists who’ve worked for Google and Facebook, respectively. The article is good news for both qualitative and quantitative social scientists, and all of us in-between. Numbers are indeed important, but they are not everything. Interpreting data is still about the capacity to reason and interpret data—it is just that there is a lot more of it out there than before the internet age. In other words, there will be no shortage of work in coming decades for sociologists, anthropologists, psychologists or others among us!