Robert Harrington of the American Mathematical Society is trying t understand how young mathematician use their scholarly products. As an an “experiment” he tried out qualitative interview methods to investigate his question. Here is what he found out:
As a scientist, I have ideas about what scientific method is, and what evidence is. I now understand the value of the qualitative approach – hard for a scientist to say. Qualitative research opens a window to descriptive data and analysis. As our markets change, understanding who constitutes our market, and how users behave is more important than ever.
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