What is More Important in a University, an Assessment Plan for Nebulous Learning Outcomes, or a Climbing Wall?

Anyway, my kids knew where the Climbing Wall was when they attended a private Liberal Arts college.  Somehow they never came home and told me about the Student Learning Outcomes that were presumably on their course syllabi.  There is a very engaging article by Erik Glibert “Does Assessment Make Colleges Better?  Who Knows?

I have to finish my course syllabi for Fall 2015 this week, and will dutifully put on the Student Learning Outcomes of various programs because doing so is relatively harmless.  Still, I wonder why I so dutifully do this exercise?