More parallels between anthropology and design

As more anthropologists work in the realm of business, parallels between the design profession and the business anthropologist continue. A recent business week article dated August 29 is about the challenges that designers face has they climb the corporate ranks towards the executive suite. As the article notes unsurprisingly, designers often don't have the basic … Continue reading More parallels between anthropology and design

Have you ever seen a product category in the throes of Bundle Death?

Making recommendations to clients about what to do next is an important part of the job of the team the anthropologist is working in. In addition to understanding people, anthropologists need to understand markets. What’s up, what’s down, it’s hard to really take part in ideation if you don’t know what is already in the … Continue reading Have you ever seen a product category in the throes of Bundle Death?

A quick guide to business case studies for social scientists

“Project X Challengers” is a series from Digital Manga Publishing that shows the history of the development of different breakthrough products in the distinctive manga style from Japan. Currently, there are three books in the series: “Nissin Cup Noodle”, “7-11 bring the convenience market to Japan” and “Datsun Fairlady Z (Project X 240Z Challengers)”. You … Continue reading A quick guide to business case studies for social scientists

Two Design Anthropology Phrases of Doom

In general, companies hire an anthropologist to conduct an internal or external ethnographic study for a simple reason: to uncover new ways to achieve competitive advantage. This usually like research to understanding new opportunities for products or services, or internally focused to change organizational issues, among other things. Unfortunately, our clients often have no idea … Continue reading Two Design Anthropology Phrases of Doom