UCLA loses to USC, but is Still Afraid to Challenge Chico State in College Rankings!

     It is college ranking season again, sponsored by US News and World Report.  Once again, US News left Chico State out of their ranking system, I think because the big kids thought that they would lose if it came to any measure of undergraduate education.  After all as I have long asserted, Chico State beats UC Berkeley when it comes to quality of undergraduate teaching; what possible advantage could some university in southern California hope to have over any of us in northern California?! 

    Nevertheless, during this season professors steeped in the scientific method and research courses throw caution aside, and loudly brag about whatever significance such rankings may or may not have.  For whatever it is worth the University of Southern California (USC) now out ranks the University of California at Los Angeles (UCLA), a story that made the front page of the Los Angeles Times.

    Notably, even the staid Atlantic magazine seems to have taken up my cause, with their recent story which asked “What’s Wrong with the American University System?” by Jennie Rothenbert Gritz, an alumna of UC Berkeley, no less.  She agrees with my original posting that the US News ranking system is unrelated to the quality of undergraduate education, too!

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China and Wikpedia’s Top 100 Lists

      I went to Linyi, China, in June because a chance to teach in Thailand suddenly evaporated due to the May crackdowns on “Red Shirts,” leaving me with under-utilized air tickets.  So I asked a colleague to arrange for an invitation to lecture at the University of Linyi, China, in her home town.  She has always apologized for her home town, which as a demographer she points out is “not that important” even in Shandong Province which has several cities more important than Linyi.  As for Linyi itself, it only has about ten million people.  Unimportant though Linyi may be, that type of population should be enough to put it in the top 20 large cities for the world, i.e. somewhere between New York City and Los Angeles! Alas, a search of Wikipedia’s list revealed that while Linyi did indeed have 10 million people, but apparently such raw numbers are insufficient for getting it on any of the top-20, or even top 100 lists.  Apparently raw numbers is not only what such biggest cities lists are about.  China is big, but why shouldn’t a city of 10 million make some kind of list?

     So what does the city of 10 million which makes none of the lists look like?  The answer is that it really looks new.  Proud citizens of Linyi drove us around at night and during the day to show off the new construction.  Remarkable was the multi-story apartment buildings of which there were scores, if not hundreds.  Indeed, there were at least 100 thirty story buildings under construction, and expansive hopes that China’s they hope rural poor will soon fill them.  Hundreds of other buildings between about eight and 30 stories were already filled.

      Equally remarkable were the many public plazas, parks, and beaches constructed during the few years.  Sand was imported to make miles of the river shoreline into public beach front.  Public art was erected in many locales, and an impressive suspension bridge, and artistic lighting added an enchantment to the bridges and t.v. tower. 

      I lectured at a sprawling university which was newer, or under construction.  Linyi University dates from 1941, but construction on the new campus I went to began in the 1990s, and students first arrived in 2002.  Today Linyi University has 30,000 students.  The ninety or so I lectured to (in English) were attentive and eager to listen to what I confess became a lot of very dry sociology.  Children of China’s rural areas, they were eager to identify how sociology could fix what they call the “economic gap” between rich and poor.  Anyway, they laughed at most of my jokes.

      Linyi of course is part of China’s policy of rural transformation which is about the government’s attempt to address that “economic gap.”   In yet another giant leap, the city planners of Linyi are hoping to revolutionize life for the rural poor of Shandong, this time pouring them into the modern new skyscrapers.  In doing this they hope to re-create some semblance of the old life by keeping village groupings together, while serving the very new needs of what is hoped will be a new industrial economy.  This is of course a high risk plan—many earlier attempts have foundered on the limits of planned central change, and the laws of unintended consequences.  Whether China’s newest attempt at rural transformation will depend on the success of places like Linyi, and their capacity to absorb the hundreds of millions still living in China’s impoverished country-side. 

     In the context of such scale, it is of course easy to forget that point my colleague first made: Linyi is not that big or unusual in the context of a larger China.  Indeed, broader questions abound.  What will a Linyi of 15 or 20 million people look like in 2025? Or more important how many Linyi-size cities will there be in China?  As this happens, not only will China change, but so will the top ten, twenty, and hundred largest cities lists on Wikpedia. 

     Or just maybe this is another case of China and the eyewitness fallacy I wrote about before?

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Aspirations to Practicing Anthropology are OK!

Rick Holden  is a practicing (non-academic) cultural anthropologist who is relatively new to the field. .  This is the first in a series of nuts and bolts blogs by Rick about ”leasons learned.”  He wants to encourage graduating anthropology students to think about how anthropologists go about making a living ouside of the academy. Tony Waters

Most of what’s written about getting into practicing anthropology is written by well established figures at the end of a successful career, most of whom describe falling into it after receiving their PhD’s and a brief stint in academia. But there are other ways to go. 

The trick is to understand that there are solid differences between practicing anthropology and academic anthropology in terms of outlook and the goals of your research.  In academic anthropology you produce knowledge for the academy, and the goal is getting published and pushing students through the graduate school.  In practicing anthropology you’re lucky if you even get to call yourself an anthropologist, and all that matters is how well you are able to produce, in a timely fashion, a predetermined set of “deliverables” for a client, agency, business, or non-profit.  In the grad school you have the luxury of studying whatever is interesting to you (or your professor), and you can make a contribution to the ethnographic record.  In the practice of anthropology, though, a client outlines your field site, and determines the parameters of study.  As a practitioner you will always have in your mind the question ‘how will this benefit my client?’ or, ‘how will this help them accomplish their needs and goals’? 

This is something that students should understand before applying to a graduate program. Schools that benefit future academics (U. of Chicago, Berkley, Columbia, etc…), are usually not the schools that will benefit a future practicing anthropologist.  When you enter into a prestigious graduate program, you soon learn that your professors’ job is to teach you how do replace them one day, even though the math indicates this probably won’t happen—after all each professor trains something like 20 Ph.D. students during their career, and logically, only one can “replace” them.  The others then win the booby prize by being sent packing off to a teaching U. (like Tony), or slipping into the “practice” route.  But, if you are bright enough to know up-front that you want to work as a practicing anthropolgist, and have no intention of becoming a professor, then the Chciago, Berkeley, Columbia route really isn’t going to help you gain the skills you need especially if you don’t plan on getting your PhD. I would recommend instead going to a well-ranked undergraduate institution with a theory-heavy program, and then to a high quality Master’s applied graduate program (U. of South Florida, U. of North Texas, U. of Maryland).  The undergraduate program will teach you anthropology (all four fields), and the graduate program teaches you the methods and techniques to actually practice anthropology.  This graduate program should include one course in advanced statistics, geographic information systems (GIS) techniques, human geography, and maybe population, and a minor in a relevant foreign language.  Other elective courses, and a possible second M.S. degree, will depend on what sub-fields you plan on specializing in.   These are worth far more to future practicing ethnographers than a summer dig, or memorizing primate nomenclature, which are things you’ll do in a good undergraduate program anyway. 

At the end of the day employers care about what you can do for them, which is what you need to concentrate on. This means having things on a resume like GIS, multivariate analysis, qualitative methods, and knowledge of software packages. If you are going overseas, indicate language skills, backed up with scores on standardized tests.  (Military recruiters are happy set up these tests for you free of charge, just don’t let them know you probably aren’t going to join). For example, very few people outside of the academy are going to care about your graduate thesis or dissertation on the linguistic patterns of cowboys, or the parenting strategies or the LGBT community in the Philippines. However, a resume that explains how your thesis consisted of a structured study for a public health dept., Samsung, or whoever, and how you were able to solve some problem for them is something that employers want to hear about.  If you have the right skill set then there are plenty of jobs out there, but it requires proper planning, training, and experience. 

 If you’d like to work in the non-profit sector, then intern or do your thesis for a non-profit.  Chances are you will be working with a future employer (this is how most professionals start out).  Don’t be afraid to dream big.  If you want to work in urban development like I did, then market yourself to a major city.  Chances are good that whoever you intern with, or do research for, will appreciate the anthropological difference and ask you to stay on.

 Another thing you will learn as an anthropologist is that nothing is more interesting to someone than themselves.  You will be amazed at how well prominent people doing jobs you want to do someday respond to an eager student when asked, “Please tell me about your job, and tell me how I can do what you do someday.”  After you graduate you’re just some person looking for a job, but as a student you are a non-threatening young student that they can mentor.

 Also, a practicing anthropolgist who has two master’s degrees is eminently marketable.  And two Master’s degrees can take far less time and cost less money than one Ph.D.  If you’d like to be a medical anthropologist, a degree in anthropology combined with a Master’s in Public Health gives you the skills you need, and increases your standing among your competition.  If you add a language like French to work in areas of Africa to that then you’ll be set.  Finally, I would recommend that those interested in working outside of the academy that you purchase Riall Nolan’s, Anthropology in Practice: Building a Career Outside of the Academy.  

 So, next time you tell someone that you’re majoring in anthropology, and they ask you, “what are you gonna do with that,” you can tell them exactly what you’re going to do “with that.”  All you need is a realistic goal, a solid plan, a good work ethic, and a hustler’s spirit.  Or, you can go to grad school, because you don’t want to pay back your student loans, and haven’t figured what do with your life like most students at your university.

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Position Announcement: Staff User Researcher @ Intuit

contact: nancy falkenburg (intuit – mint.com) // iPhone: 650/336.3645
email: nancy_falkenburg@intuit.com

COMPANY: Intuit

JOB LOCATION: San Diego, CA

JOB TITLE: Staff User Researcher

JOB DURATION: FTE

JOB DESCRIPTION:

Intuit is a leading software provider of business and financial management solutions for small and mid-sized businesses, consumers and accounting professionals. You probably know us by our flagship products, QuickBooks(r), Quicken(r) and TurboTax(r), but that’s just the start. We are currently going through a fundamental transformation from a shrink-wrapped software company to one of the country’s leading providers of web-based applications and solutions.
Come join Intuit as part of the Consumer Tax team as a Staff User Experience Researcher, New Business Initiatives . We are looking for creative problem solvers with a passion for innovation to join our team and revolutionize the way the world does business.

Summary:
New Business Initiatives (NBI) is a group in San Diego dedicated to finding Intuit’s next big consumer-facing ideas and building them into businesses. It is a fast-paced and exciting atmosphere, and a great fit for innovative people who love problem-solving. The team is hungry for customer insights, making this a great opportunity for researchers to have a direct impact on the success of the overall business.

The Staff User Experience Researcher will report into the Customer and Market Insights (CMI) group and will partner with NBI product managers and marketers across a variety of initiatives. He/she will be responsible for working cross functionally with teams to shape and execute learning plans, with an emphasis on making sure that new products/experiences deliver on customers’ needs.

RESPONSIBILITIES:

  • Conduct research throughout the design process to ensure that experiences are delivering on business goals and customer needs
  • Develop XD-centric research plans in conjunction with business owners and designers
  • Develop overall business learning plans to help teams gain the insights necessary to drive projects forward successfully
  • Balance organizational demands, timelines and internal milestones to determine the most appropriate methodology for research
  • Execute in-house on research using a variety of research methodologies
  • Manage vendor relationships with recruiters and outsourced research companies

Qualifications:

  • 5 to 7 years of research experience
  • Solid, demonstrated experience conducting usability research for large scale products, websites or web-based applications
  • Must be able to work independently
  • Experience writing appropriate discussion guides, screeners, test protocols, etc
  • Experience with quantitative research and related statistical packages like SPSS are a plus, but

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Position Announcement: Experience Design Manager @ Intuit

contact: nancy falkenburg (intuit – mint.com) // iPhone: 650/336.3645
email: nancy_falkenburg@intuit.com.

COMPANY: Intuit

JOB LOCATION: Mountain View, CA

JOB TITLE: Experience Design Manager

JOB DURATION: FTE

JOB DESCRIPTION:
Come join Intuit as part of the Small Business – Financial Management Solutions group as a Experience Design (XD) Manager. We are looking for creative problem solvers with a passion for innovation to join our team and revolutionize the way the world does business.

The Experience Design (XD) Manager is responsible for inspiring individuals and teams across the Financial Management Solutions group.
This individual will work with Product Development, Product Management, Marketing and others to provide the leadership and direction necessary to deliver great end-to-end user experiences for QuickBooks software products.

This leader will have a proven track record in setting a vision for great customer experiences, inspiring others to get behind the vision, and ultimately delivering products and services that are known for their delightful experience and ease of use. The individual will have 7+ years of demonstrated results as a practitioner of design and research. He/she will bring deep knowledge of innovation, customer research, ideation, storytelling, prototyping, design frameworks, concept visualization, etc and will manage and inspire a team of interaction and visual designers to produce great outcomes. In addition, this person will have a demonstrated ability to collaborate effectively with a variety of business leaders, technology leaders, Product Managers and other key people to develop large growth initiatives.

JOB QUALIFICATIONS:

  • Strong leadership and change management skills, being able to galvanize energy and great people around delighting customers through great user experiences, and ensure successful implementation through influence and hands-on leadership
  • Strong understanding of software products and services environments for consumer customers, while also having a strong business sense and appreciation
  • Experience attracting, developing, and exciting Experience Design talent
  • Great communication skills, being able to paint an exciting vision for experience design and drive it into practical reality
  • 10+ years of significant track record in defining and delivering great user experiences in software products and services to a large number of customers
  • 3+ years experience managing an experience design team and a strong track-record of developing and hiring great people
  • Master’s in interaction design, the social sciences, or related fields
  • Excellent command of: user experience methods, design principles, problem-framing skills, verbal and written communication skills
  • Exemplary ability to build positive, collaborative relationships across teams/groups/functions through facilitative leadership, and to “raise the bar” continually as an effective leader of positive change
  • Strong track-record of developing and hiring great people
  • Experience, comfort and track-record in dealing at all levels in a large organization, and in leading both through influence and hands-on ownership

CONTACT INFORMATION:
nancy_falkenburg@intuit.com.

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