Back in the mid or late 80’s, I remember reading articles asking how PC’s could break the age barrier. At the time there was increasing uptake among a certain part of 20 to 25 year olds and then after that segment, purchasing trends fell off like a cliff. Then a few years later, the marketers … Continue reading Segments don’t rock in part because they don’t roll.
Making recommendations to clients about what to do next is an important part of the job of the team the anthropologist is working in. In addition to understanding people, anthropologists need to understand markets. What’s up, what’s down, it’s hard to really take part in ideation if you don’t know what is already in the … Continue reading Have you ever seen a product category in the throes of Bundle Death?
“Project X Challengers” is a series from Digital Manga Publishing that shows the history of the development of different breakthrough products in the distinctive manga style from Japan. Currently, there are three books in the series: “Nissin Cup Noodle”, “7-11 bring the convenience market to Japan” and “Datsun Fairlady Z (Project X 240Z Challengers)”. You … Continue reading A quick guide to business case studies for social scientists
In general, companies hire an anthropologist to conduct an internal or external ethnographic study for a simple reason: to uncover new ways to achieve competitive advantage. This usually like research to understanding new opportunities for products or services, or internally focused to change organizational issues, among other things. Unfortunately, our clients often have no idea … Continue reading Two Design Anthropology Phrases of Doom
Just as “design anthropologists” are busy wringing their hands over who is or is not in the club, a recent post on Bruce Nussbaum’s blog shows that the arguments for the purity of the art are not limited to anthropology, design is engaged in its own angst. While some are lamenting that design schools are … Continue reading More lessons from design
I was listening to the American Public Media program Marketplace when a commentary came on by someone that does not keep her personal photos at work or photos of people she works with at home. Yep, you gotta keep that strict separation of church and state. Apparently some large unnamed company in Britain has banned … Continue reading You don’t have pictures of people you work with at home?