Why isn’t ethnography.com more focused on ethnography? Um, ‘cause I don’t feel like it.

A friend asked me how many people regularly read this blog. Well, not a lot. There is a good reason for this. I have owned the domain ethnography.com for about a decade, as well as several other anthropology related domains. On the other hand, while I am an ethnographer, my professional life is focused on the strategy and innovation, of which ethnography is just one of the tools in my toolbox. This blog is not unlike having a big sign outside your store that says “Motorcycle Repair” and wondering why no one is popping in to order a pizza

If you are looking for information about Kula rings, Margaret Mead, Structuralism and the Yanamamo, let me please point you to Wikipedia.com. For basic social science information, its pretty good. If you want to learn how to make a living an anthropologist, then this is the blog for you!

See, all of these entries are about culture in some way. What draws companies to bring anthropologists into the fold is the belief anthropologists take a broader and more holistic approach to understanding both customers and themselves.

So this bog is about strategy, innovation and people that say interesting things about those topics from an anthropologists point of view.