This is not a trick question, just my very unscientific survey of passive brand persistence:
Please put your answers in the comments
No Googling! Lets just see what comes up as a top of mind response
If you want to add the information, age and gender could be interesting.
The U.S. Army is moving forward with a program called the
People that have known me for a long time know that I often use circus skills as a metaphor for life and business. When I was learning how to rope walk, my instructor at the time was fond of quoting his instructor (imitating his indeterminate accent) that would always yell at him: “Never jump off the rope! The rope is life!” What he was referring to is a bad and dangerous habit that young rope walkers can develop.…

Back in the mid or late 80’s, I remember reading articles asking how PC’s could break the age barrier. At the time there was increasing uptake among a certain part of 20 to 25 year olds and then after that segment, purchasing trends fell off like a cliff. Then a few years later, the marketers and industry analysts were thrilled to note that PC’s had cracked the age gap and more 30 to 35 year olds were buying PC’s!…
